Bike of the Month for July
There are six ways to manufacture American style cruiser motorcycles.
The first is to manufacture American motorcycles for over 95 years.
Harley-Davidson is the original. Everyone else is either trying to be them, or
compete against them. The second way is to copy Harley-Davidson. That’s what
the Japanese, and now the Germans, Italians and British are doing. In
their favor, they all use their own engines, and strive for (and
increasingly achieve) some measure of individuality. The third is to
branch out your manufacturing base to include motorcycles, as in the
case of Polaris, who are building their own unique motorcycle as well
as ATVs, PWC, and snowmobiles. The fourth is to take advantage of the
huge Harley-Davidson aftermarket, and assemble pseudo-Harleys using
almost no original parts or ideas, as in the case of Titan, Big Dog,
and about fifty others. The fifth is to announce to the world that you
have just purchased the rights to the Indian trademark, and you will
begin manufacturing brand new Indians by the next fiscal quarter, sell
a lot of t-shirts and spend all the investors money, as in the case of
Phillip Zanghi and Wayne Baughman. At least the new consortium of
owners is actually making motorcycles, but putting skirted fenders on a
fake Harley isn’t going to convince anybody, and is a travesty to
anybody who actually cares about either of those makes. The sixth and
final way to become a manufacturer of American style cruiser motorcycles
is to actually raise sufficient funds, build a factory, and then make
your own motorcycle with a style (and an engine) all it’s own. That is
what Dave and Don Hanlon have done with the Excelsior-Henderson
Motorcycle Company. Not only does the bike look different, it actually
is different. The engine is their own design, as well as the
totally unique front suspension. Despite the styling cues that hark
back to the Super X of the ‘20s, E-H is making a cruiser that is as
modern as anything else currently offered. But isn’t simply good
engineering, it’s engineering that works. The bike handles, accelerates
and rides better than most out there, and puts it all in a package that
you can look at for hours. It’s that good. And it’s honest. If you can’t
make cruisers one of the first three ways, then skip four and five, and
proceed directly to six.
November 1998's Winner
BMW R1100S
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